Mimi Dixon is a highly motivated and dynamic thought leader with +20 years of expertise in Integrated, Shopper & Sports marketing for leading global brands. Currently, she is Director – Brand Activation & Content at Crayola. In this role, she spearheads advertising, public relations, shopper marketing, national marketing campaigns social media & influencer marketing and digital & content imagery. Most recently, she led the development & activation of Crayola’s 2020 Colors of the World skin tone crayon launch which garnered over six billion impressions to date and has gone on to win various marketing, diversity & inclusion & product industry awards.
Mimi Dixon was the oldest of four children and grew up in Camden, New Jersey. She was the first in her family to attend college. Mimi has a Bachelor of Arts from Rutgers University and a Master’s in Public Administration from the University of Delaware.
Prior to joining Crayola, Mimi held various roles with increasing responsibility at Campbell Soup Company over a tenure of 16 years. During this time, Mimi executed copious national marketing campaigns and activated numerous brand & celebrity partnerships including producing the Chunky Soup “Mama’s Boy’s” advertising campaign featuring key NFL players & their real moms.
Mimi enjoys traveling, music, binge-watching true crime shows, shoe shopping and spending time with family and friends. Mimi is a proud member of Delta Sigma Theta Sorority Incorporated.